Customer Reviews
Average Customer Review
Great Read, March 6, 2008
By
Jennifer E. Baldwin (Helotes, TX United States)
I'm so glad my professor made this a required textbook! Mark Oldach's insights into the process of concept development are so helpful. This should be in the graphic designer's library. I will return to this book again and again!
Great resource, December 3, 2007
By
Alicia M. Taylor (Chicago, IL USA)
This book packs a lot of punch. It's written in an easy to understand format that is very creative with handwritten notes from the author in the margins. It's a great source of ideas with the numerous full-color case studies that are included. This book does an excellent job of providing graphic designers with step-by-step instructions on how to ask the right questions at the initial client meeting, go back to the office and download the information, then take the information and begin generating ideas, and finally, select which ideas should be developed. It's an invaluable tool for new designers.
A great book about how to practise as a graphic designer, March 9, 2006
By
svein meek (Norway)
I love my mac, but I also love not using it. This book tells a lot about a designers prosess outside the mac. I found this sentence in the book: "Designers have a responsebility to do what they are paid to - design .... To many designers use the (mac) for a substitute for thinking". So right!
A real world book, July 9, 2004
By
Clayfish (TX United States)
Unlike design books filled w/ eye-candy & no direction on processes, Mark Oldach steers the reader through well defined concepts & thoughts. An excellent book for all designers who wish to communicate through design.
definatly not a picture book, December 11, 2003
By
(USA)
I found this book to be very helpful in getting you to think of the box. Instead of being like a picture book with not much information, it tells you how to come up with ideas and explains the process of making a good design. This is a great book to have if you already have those picture books with just designs and need something to help you with actually creating your own designs.
