Motion graphics surround us in the digital age. This book shows how to apply the design elements of color, typography, movement, and sound to a full range of digital media-from film and television to the Web, DVDs, and newly emerging technologies. Readers are inspired to experiment with motion graphics while expanding their vision to include such non-traditional media as the interactive menus of cell phones and digital billboards. Extensive coverage of the design process develops a sound understanding of the principles of motion graphics whatever the media in which they appear. A back-of-book DVD features supporting visuals and interviews that make the concepts behind motion graphics come alive.
Customer Reviews
Average Customer Review
Very disappointed!, March 30, 2009
By
Kap-dae Lim (South Korea)
Actually, I bought this book a long time ago, and just stack on somewhere and forgot. Today while I am arranging my books just find this book.
Oh~ my... I hate with the fact that I bought this!
Not useful, March 12, 2009
By
MAW (NY)
video editor at THE largest sports network in the country. I dabble in Motion Graphics. If I were to show up with the knowledge from this book I would get nothing done. One of the other reviews mentions the book not being worth the paper it's printed on and I would have to agree. Who ever wrote this is really out of touch and really inexperienced.
There is some theory in here but God not much... find something else. Or buy my brand new copy for cheap!It's here on Amazon in the used book section
Not worth the paper it is printed on!!! , January 17, 2009
By
L. Robin (new york, ny United States)
exactly what you would expect from "digital media" professors at a secretarial/technical school. obviously written by people who have little real world experience and are accustomed to giving elective classes to people studying air conditioner repair. i learned more from the wikipedia page on motion graphics. this book is a joke.
Where is motion graphics in this book?, September 9, 2008
By
Cem Gül (Istanbul, Turkey)
This book is like a communication theory course for elementary school students. Cheesy samples on jurassic theories of design and communication. I wonder how could they find this bad reference samples as "modern animation etc". They're all pathetic works even for a rookie.
So the Authors. One web designer and a journalist. Come on, do you have a clue on "Motion Graphics" around the world?
If you like the amazing work of motion graphics & animation studios such as MK12, Psyop, Shilo and want to be a professional motion graphic designer, welcome to the real world and stay away from this book.
And the production of book is really bad. Terrible binding. Full black & white pages except color chapter (19 pages) thanks god. Thin paper. Finally no thanks for the dvd.
I have almost all books about motion graphics, animation that you can find in amazon but thats only the one I never recommend.
Great book, July 18, 2007
By
Irene KarlinskyFor the first time in a while I was able to read a book without getting bored. It is written on a level that is easy to understand and incorporate in everyday life.
