Palo Alto Software, Inc. (Consignment) (
Editorial Reviews
Amazon.com Product Description:You don't need a degree in Marketing or an MBA to develop an organized, logical, professional marketing plan. Like a consultant in a box, Palo Alto Software's Marketing Plan Pro leads you through the process, using a professional framework that makes your plan look good in the end.
Marketing Plan Pro's organized framework takes you step by step through the process of creating a marketing plan. After answering a few of the Plan Wizard's questions, Marketing Plan Pro creates an outline, tables, and charts tailored to your needs. As you go through your plan, a task manager guides you through the steps. You start with looking at present situations, evaluating the state of your company with a SWOT analysis, looking at your target markets, user needs, and the benefits you offer. Then you follow the task manager to focus on your priority market segments, product positioning, competitive advantages, and other components of marketing strategy.
When you finish your plan, use the print command and Marketing Plan Pro prints out a beautifully formatted document that automatically merges text, tables, and charts. It doesn't write your words for you or do your numbers, but it does lay out every page and make your document look polished and professional. If you have a color printer, it will print your charts in color. It even prints your table of contents, cover page, and detailed appendices.
Customer Reviews
Average Customer Review
Outstanding, March 23, 2001
By
This product is such a help to writing a marketing plan. I have a small business and Marketing Plan Pro was a huge help to my marketing efforts. It made me plan out what markets I was trying to reach, how I was going to spend my dollars, and helped me come up with a marketing plan that really impressed everyone who's seen it. Not only was the plan impressive, but the product taught me many marketing lessons that are helping me achieve more sales today.
An excellent tool, step by step, January 30, 2000
By
David Porter (Milford, MA)
Marketing Plan Pro gives you a guided, helpful, step-by-step tool for developing a marketing plan. It customizes the outline and tables and charts to match your needs, then offers very helpful instructions and examples for every topic and every table in the plan.
The instructions lead you through a solid marketing plan, including market analysis, customer needs, market forecast, market research, strategy, tactics, specific activities, budgets, forecasts, everything that you'd expect in a complete marketing plan. It also gives you all the flexibility you need to add or delete topics, expenses, sales rows, and in many other ways make sure that the resulting plan is your plan, with your words, and your thinking.
It is a tool, with a lot of guidance, but it doesn't do the research for you, or write the text, or develop the strategy. What it does do is help you make sure you've covered all the basis, thought about what should be included, and laid it all out in a logical, organized fashion.
