Media Programming: Strategies and Practices

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Media Programming: Strategies and Practices
Susan Tyler Eastman, and Douglas A. Ferguson (Paperback - Apr 26, 2005)
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Editorial Reviews

Product Description:
MEDIA PROGRAMMING: STRATEGIES AND PRACTICES is an exciting book that will provide you with the most accurate and current information on the techniques and strategies used in the programming industry. This innovative text covers everything from how programs are selected to the limits of media programming.

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Average Customer Review
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Excellent Book, January 9, 2008
By Marcus Chin-Aleong
I find this to be a very good book especially if you are new to working in a television station. I am yet to complete it, but it has given me a very good knowledge of the subject area and helped me with my job.