Joanna L. Krotz, John Pierce, and Ben Ryan (
Editorial Reviews
Product Description:Whether you re planning a start-up or already running your own shop, get the expert guidance and tools you need for small business success! This book offers practical advice on how to work with the Microsoft Office System and other software as you plan, launch, and manage your business. Step through the key decisions and day-to-day details on everything from drafting a business plan to finding customers, managing finances, and building your brand. You also get a toolkit packed with timesaving templates and references on CD all the resources you need to grow your small business with confidence! Discover how to: Focus your dream learn how to do the research, define your goals, and develop your business plan. Find financing where to get it, when you ll need it, and how much you ll need. Manage your money know the essentials of forecasting, budgeting, data analysis, goal-setting, taxes, and more. Tap the right talent recruit and hire the right people at the right time, and nurture great performance. Build your brand gain recognition, credibility, and trust by managing your image and brand.Go to market build effective strategies for customer relations and marketing and make them pay off! Make technology work for you from managing e-mail to setting up security-enhanced networks and servers, learn best technology practices for small businesses. Get the tools for success! CD includes: A directory of hundreds of key resources and references for small businesses Dozens of files, templates, and articles for business planning, payroll, taxes, marketing, and more #160;
Customer Reviews
Average Customer Review
An all-purpose small business encyclopedia, July 18, 2006
By
Sean Malowney (Seattle, WA)
Microsoft has really got a winner on its hands with this book. Its perfect for anyone who's starting a small business and needs a high-level overview of what to do next. Sure, the book steers you into Microsoft-centric software solutions. But, once you understand the concepts, you can complete the tasks with the software of your choice.
-Sean Malowney
Good Start, August 24, 2005
By
D. B. NavarreteI found this book to be great for the "first time" inexperienced Small Business starter. It is full of practical tips and examples. The web links it provides to informative websites saves alot of time on research.
I greatly recommend this book.
Good, May 20, 2005
By
A Book LoverThis is a good book. It's one of the most current books about business planning out there and I recommend it for every wanna-be business owner.
However, the only reason that I couldn't give it a 5-Star rating is because of the price. It's not worth the listed $49.99....it's not even a hard-back edition!
So my suggestion for you to follow my lead and order the book used through amazon.com and save yourself at least $30. Then you will be happy.