Editorial Reviews
Product Description:Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes:
Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema.
Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically.
Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD.
Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems.
* A color-packed survey of graphic and communication design principles and techniques
* An exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression.
* A companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.
Customer Reviews
Average Customer Review
Excellent, October 21, 2008
By
John Page (Boston)
This text includes motion graphics from all of the nations top colleges and professional design sights. My sons work is included.
Magnificent motion graphic design resource, A+ book!, March 9, 2008
By
Kenneth Calhoun (Colorado, USA)
Jon's done a terrific job with this stunning new book, which is packed with a wide variety of examples from network station idents, movie graphics design and much more.
What I liked best about this book is:
+ packed with tons of color photos, the most photo-packed, professional, slick and well illustrated book I've seen on the topic
+ wide variety of examples discussed and annotated, from broadcast station logo work to movies and much more
+ features examples and discussions of works from top design shops, like Blur and others
+ concise, accurate, insightful treatment of content: he's on target with his comments and I learned a lot about how the artistry plus creative design process works, with cutting edge examples
+ current and professional content; not dated, very topical and timely
In short, his book is to "how to do motion graphic design right" what the Meyer's books on how to use AE are, for the industry. Exceptionally well done book and one of my top 2-3 favorites, of dozens I have on the topic.
Well done, Jon - thanks for putting this together, and for producing such a professional, well thought out and illustrated resource. A "must have" for any of us who are learning and refining our craft in motion graphics design work. A+++! Get this book now.
-Ken
