Editorial Reviews
Product Description:Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes:
Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema.
Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically.
Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD.
Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems.
* A color-packed survey of graphic and communication design principles and techniques
* An exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression.
* A companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.
Customer Reviews
Average Customer Review
Very interesting text, but for a design book the design should be worked on, March 27, 2009
By
Kerry Murphy (Amsterdam)
Having read only the first 60 pages and flipped through the book, I've found most of the text very interesting and well structured. Great for a novice motion graphics artist to learn from and a seasoned professional to see and compare other people's work.
But I do have to comment on the book and DVD design that there could be a bit more focus on on design aspects such as typo and use of color as is evident from the cover of the book. This is what threw me off first, but when hearing about the reviews of the book I decided to buy it and don't regret it.
A Motion Graphics All-Star, January 15, 2009
By
Wallace McGinty (Central CA, USA)
This book is fantastic! As soon as I opened it I was impressed as the whole thing is in full-color, and when you are dealing with motion graphics it makes a huge difference in comprehension of your communication. The theories and ideas put forth in this book are essential, and the fact that they are based on REAL television/film projects only makes them that much more effective.
I highly recommend this book for anyone with even a passing intrest in motion graphics. It's not a 'follow along' book, but gives you the fundamental ideas on what makes motion graphics engaging.
#1 motion graphic design book, December 8, 2008
By
Cem Gül (Istanbul, Turkey)
I got almost every book you can find when you search "motion graphics" words in amazon.com
This is the book which really tells what the hell motion graphic design is. I teach motion graphics and visual effects at Maltepe University/Istanbul. I already recommended to my students and do recommend to all students or professionals from all over the world. This is not an After Effects Course but number 1 motion graphic design source to take the job serious.
Excellent, October 21, 2008
By
John Page (Boston)
This text includes motion graphics from all of the nations top colleges and professional design sights. My sons work is included.
Magnificent motion graphic design resource, A+ book!, March 9, 2008
By
Kenneth Calhoun (Colorado, USA)
Jon's done a terrific job with this stunning new book, which is packed with a wide variety of examples from network station idents, movie graphics design and much more.
What I liked best about this book is:
+ packed with tons of color photos, the most photo-packed, professional, slick and well illustrated book I've seen on the topic
+ wide variety of examples discussed and annotated, from broadcast station logo work to movies and much more
+ features examples and discussions of works from top design shops, like Blur and others
+ concise, accurate, insightful treatment of content: he's on target with his comments and I learned a lot about how the artistry plus creative design process works, with cutting edge examples
+ current and professional content; not dated, very topical and timely
In short, his book is to "how to do motion graphic design right" what the Meyer's books on how to use AE are, for the industry. Exceptionally well done book and one of my top 2-3 favorites, of dozens I have on the topic.
Well done, Jon - thanks for putting this together, and for producing such a professional, well thought out and illustrated resource. A "must have" for any of us who are learning and refining our craft in motion graphics design work. A+++! Get this book now.
-Ken
