Motion Graphics visually explores the process of animated graphic design for film and broadcast profiling the designers who are leading the design revolution in this area. From the groundbreaking work of MTV, the dark and powerful title treatment of the film Seven, to the experimental interactive animation of Razorfish, Inc., this book looks at the individuals and the work that comprise the best in animated design for television, film and new media.
Customer Reviews
Average Customer Review
Not a course or guide., October 10, 2002
By
Cem Gül (Istanbul, Turkey)
from the backcover "...this book presents the individuals and designs creating work that is among best motion graphic design for television and film."
Well no technics no tutorials. But inspired book with alot of reallife projects from global companies and individuals with short explanations. Have fun.
Pretty pictures and mostly useless, July 25, 2001
By
AnarchyJim (san francisco, CA USA)
Extremely disappointed with this. Save yourself the time and just go hang out at .... You'll get a lot more insight into making great motion graphics.
Basically, there's a small section on each design studio, with one page devoted to each project they think worthwhile. There's very little about why or how they did a certain piece. Most pages have a single paragraph on the piece shown, which usually isn't very informative.
It's useful to get the names of design studios so you can go to their web sites and look at some good portfolios, but beyond that I'm not sure what else to do with it. It's mildly inspirational, but with so many web sites offering video clips of great pieces, it's difficult for me to get excited about screenshots. A CD with the pieces shown on the pages, would have enhanced the value of the book.
Pretty pictures and mostly useless, July 25, 2001
By AnarchyJim (san francisco, CA USA)
Extremely disappointed with this. Save yourself the time and just go hang out at www.designinmotion.com. You'll get a lot more insight into making great motion graphics.
Basically, each page of the book has a different design studio, a few pretty pictures of stuff they've done, and a few paragraphs (and sometimes not even that) about why they think they're special... and occasionally, they spend a paragraph talking about their design philosophy.
Very little about why or how they did a certain piece.
It's useful to get the names of design studios so you can go to their web sites and look at some good portfolios, but beyond that I'm not sure what else to do with it. It's mildly inspirational, but with so many web sites offering video clips of great pieces, it's difficult for me to get excited about screenshots. A CD with the pieces shown on the pages, would have enhanced the value of the book.
It's the real deal, July 7, 2000
By
The best thing about this book is that it walks the walk. Most books on such an over-hyped subject fill their pages with lots of prattle and jargon but here the possiblities and accomplishments in motion graphics are illustrated, demonstrated and explained. If someone's looking for true information and inspiration, they should get this book.
A bit disappointed..., May 2, 2000
By (Houston, TX USA)
While I do like this book I was really expecting a bit more. What I was most looking forward to, the "top creatives' thoughts and techniques", are brief at best. Each section has a few paragraphs about the designer or design firm whose work is showcased, then screenshots of the projects are annotated with a few sentences about each project. Visually it's great and a good source of inspiration, but I didn't find the exploration of motion graphics concepts that the book and author indicated were present...
