No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

Customer Reviews

Average Customer Review




One of the most weak books from NO BS series, December 27, 2008
By Rolands Petrevics (Taiwan)
I am a big fan of Dan Kennedy, and his books, and in case someone is in doubt - the history of my pathetic reviews for other books are just there. But i must admit, that not this one. This one is far from best, and in case you are looking for first book in BS series - DO NOT choose this title, as you will have wrong perception, what are the pure winners of no BS series.

For those who have a number of Dan books - i need to warn you, that this volume is not written by himself, but similar to Wealth Attraction - by his friends and partners.

Each of them wrote his own chapter - some of them more honest, some of them - as pure & and I will not afraid this word - disgustingly unmasked sales letter style like for example Mr Rory Fatt with his hype of himself and his restaurant marketing system. Instead of sharing ideas, this guy wrote long sales which says something like - your restaurant sucks, i know it looser, and if you want to know what to do - here is a my bank details where you can send a money for consulting. Phui!

Hey! such a feeling that Kennedy were so busy, that even did not read himself, what his proteges wrote under his own name!



Can't go wrong with this title or any other from NO BS serises , December 6, 2008
By Zlatan Piric
My english is poor so I won't bother you much with it, just go and by this book, its fantastic, although I am aware that no person is same and what one likes the other dislikes and what works for one guy won't work for the other guy, so there's no guarantie you'll like it as well



Another winner from Dan Kennedy., June 12, 2008
By Brian Horn (Houston, TX, USA)
Good information in a quick read. I read it in about 3 sittings. The first part of the book is good solid advice. The second is examples from successful people that have implemented Dan's tactics.

All good stuff. Pick it up.



Somehow not very inspiring, May 25, 2008
By Loren Woirhaye (Amherst, MA, USA)
It's an okay book. There are a lot of contributors
who each wrote a chapter. It's not really written
very much by D.K. - it's written by his disciples.

Dan Kennedy is engaging on tape and somewhat dry in
print. He tells it like it is. He doesn't feed you
the fantasy of easy riches. He's really an expert
in the info-product business so it's worth studying
what he does with it as much as what he teaches about it.

This book isn't about the info-product business but
it illustrates exactly ow info-products are easily
made - hire people to do it or compile a bunch of stuff.

There are problems with both approaches. If you
outsource everything sometimes the product quality isn't
up to snuff - which isn't the problem here. In this
case Kennedy has had several other people basically
write about how they used his strategies to build
off-line businesses. Each chapter is succinct and
some are fun to read, but never does this book get
very deeply into the head of one creator.

Dan Kennedy isn't a marketing philosopher, he's a
practicalist. We all need that. He never inspires
with the grace of his words however. I like
his stuff and I have read some of the old classic
books he recommends.

The deeper I delve into the literature of marketing
the more I discover writers who inspire me not only
with practicality but with grace. Perhaps Kennedy
is well-represented by his signature bull - full
of power but not very refined.

Kennedy's stuff is uneven, kind of messy. This book
is no exception. There's still some good information
in here though, and lots of real-world examples.



Scam!, May 24, 2008
By Dr. Ron (Houston, TX)
This book is all fluff. There is absolutely no meat in this book. It reads like a sales pamphlet to get you to buy more from this con and attend his seminars. Don't fall for this one.