Editorial Reviews
Product Description:Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits.
Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.
How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ….. Page 159
How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ….. Page 28
A High School Kid Built a Business and Earned More Than His College Professors ….. Page 32
A Direct Sales Process That Turned Into an Info-Business ….. Page 35
The 40 Ways to Make Money With Information Products ….. Page 41
The Quick Way to Determine the Selling Price of Information Products …. Page 43
How Simple Changes Multiplied a Product's Sales Price 4Times …. Page 51
How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office …. Page 53
Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business …. Page 59
What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies …. Page 62
How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business …. Page 72
Someone Who Teaches Men How to Get Women to Approach Them for Dates …. Page 76
An Australian Built a Business Teaching Salons How to Book More Appointments, and He's Never Owned a Salon Before …. Page 81
How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig …. Page 89
How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle …. Page 101
What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year …. Page 149
What to Say to Get Customers to Believe That You Really Do Offer High Quality Products …. Page 121
Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples' time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD's that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.
Customer Reviews
Average Customer Review
Decent Swipe File and Has Some Ideas..., December 3, 2008
By
Monica Main (Valencia, CA USA)
If you have any of Dan Kennedy's courses or have studied his work for any number of years then you probably don't need this book. I did find some new ideas that maybe I could try and I've been doing info publishing since 1995.
Any good entrepreneur will keep investing in marketing books, courses, etc. even for one good idea or even to refresh what we already know.
If you aren't really expecting anything groundbreaking and want to refresh your knowledge, collect some powerful copy for future use, and want to gather a few ideas you can potentially try that you haven't before then it may be your worthwhile to get this book.
However, if you are a self-professed know-it-all who has read everything Kennedy and you are looking for something new then this is not what you need.
By the way, I'll bet that 95% of the people who gave this book a negative review aren't making any money either online or as an info publisher and yet they are the first ones to rip this book apart. So, maybe they need to ask themselves how much they think they really know if they claim this book is worthless and yet they don't have two nickels to rub together from their marketing activities. Apparently they really aren't reading or implementing what they think they "know."
Me? I've personally made TENS OF MILLIONS OF DOLLARS as an info marketer and I still cherish any book, course, DVD, CD or newsletter that can give me even one idea that will send sales through the roof (or give me a new product idea). I do consider myself an expert and yet I still keep on the lookout for either refresher books or books with new marketing ideas, as any successful entrepreneur would do.
So, consider the source...
Good case studies, but focuses on offline info marketing too much, October 25, 2008
By
gensparkie (California)
Watch Video Here: http://www.amazon.com/review/R2H0UOC303TFJZ This book is helpful as an intro to info marketing, but most people I know who are into info marketing want to do it online, and Dan doesn't really discuss how to do it online.
If you want to do online info marketing, check out Silver's book Moonlighting on the Internet - it is targeted towards the internet and gives a lot of practical how-to info.
Pretty bad - Nothing Original and Quite Disjointed, October 12, 2008
By
R. Walling (Los Angeles, CA)
This book has Dan Kennedy's name on the front cover, but he really wrote a single chapter and then had guest writers fill in the rest. The entire book reads like an advertisement for all of their products. Skip this one, please.
Official Get Rich Guide, April 29, 2008
By
John A. Patricia WhiteA fairly well-written book. Asumes reader has prior basic knowledge. Gives helpful sources for more information. Included CD is pretty useless unless you're intent on wasting some time. Would recommend to those wanting to pursue this activity.
Not enough details, April 19, 2008
By
Leslie G. Truex (Palmyra, VA United States)
The books offers some good overview and examples of successful infopreneurs, however for someone who wants the nitty gritty details, the book fell short. I couldn't help but feel this book was part of the "funnel selling system" designed to upsell me to a more expensive product. Its too bad because there is woefully few books with complete details on info products in the Internet age.
