Two award-winning major market producers present the definitive how-to guide for producing a radio show, explaining every duty a radio producer is expected to perform. With refreshing honesty and the humorous flair of professional radio comedy writers, the authors reveal how to get one's professional foot in the radio door, book celebrity guests, craft great interviews, come up with ideas, create great phone segments, write and pitch material, and cope with the pressure that accompanies producing a show in progress.
Customer Reviews
Average Customer Review
Excellent book - even if you are not in the field..., November 2, 2007
By
Jan (Chicago, IL USA)
If you listen to the radio and ever wondered what goes on behind the scenes, this book is for you. The authors provide an often humorous description of the day to day activities that are done to bring the listener must-hear radio. Even the technical chapters were written in a way that somebody like me who has no connection to radio (other than listening) could understand and find interesting. Whether you are in the broadcasting field or just interested in radio, this book is well worth purchasing. The book was enjoyable to read and it gives the reader a new appreciation for what happens behind the scenes to bring the listener a good radio show.
Great even for general interest, May 7, 2007
By
T. TiuI'm not really that familiar with radio production, but am more interested in the creative process in general, and I found this to be a worthwhile and engaging read. The writers are entertaining and personable, and make everything that they talk about exciting and interesting to read. I thoroughly enjoyed it!
Step by Step Guide and explanations, November 19, 2006
By
Michelle Dunn (NH)
I thought this book was very well done. Detaild information and is explained as if you have no idea about the process and job of a radio producer, which I didn't. This is a great explanation for anyone working in radio in any aspect.
Thank You For This Book, March 21, 2005
By
J. Scholl (Chicago, IL)
I worked with John Swanson at WTMX for almost 2 years, though not along side of him. I read this book and learned an large amount of what a producer does. It helped me out in a college radio show I do. Since it's a small station we don't have producers, so it's up for the DJ to do everything. This book made it easy to understand what I need to do for a successful show.
Not Just For Those Seeking To Get Into Radio, December 10, 2004
By
Randall C. CrossI have nothing to do with radio and I stumbled across this book to get a peek into the world of radio production. If you want to get into radio in any capacity, this book paints a great picture of how good shows are put together day in and day out.
If you don't want to get into radio or if you do but you just can't seem to escape those golden handcuffs at Fargenflam Inc., then this book is still a good read. As Rick and John bring you deeper and deeper into their radio producing world, they share many stories that add humor and depth to the subject matter.
It's a good read. I liked it but I am sticking to the much simpler world of TV.
Randall Cross
MTV Networks
