Editorial Reviews
Product Description:The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups.It has been six years since the publication of the internationally successful
Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated.
Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in "Informing." Stitching together word, image, and sound to create stories and establish a context, "Storytelling" addresses issues of narrative, in which the designer establishes the framework but the user creates the story. "Traveling" focuses on the user, from Web site navigation to chat rooms. "Speculating" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.
Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene. Over 300 illustrations in color and black and white.
Amazon.com Review:Type in Motion: Innovations in Digital Graphics is a high-energy, brilliantly colored coffee-table book--and a serious exploration of the latest trends in type design in commercial and fine art as well.
The book is an intensely visual guide to the variety of type designs in today's media. It examines movies such as Prospero's Books and The Pillow Book, where beautiful calligraphy plays a large role, and movies such as Mission Impossible and Good Will Hunting, where the titles are produced with careful attention to typography. The writers also explore type design in commercials and documentaries. A variety of pieces they present were originally delivered on CD-ROM, Web site, video, book, or other medium--there's even a sculptural toy--and include interactive press kits, experimental design showcases, digital opera, interactive calendars, and scientific research on type.
Throughout, captions explain the design, interface, and animation of each project, and pictures illuminate the nature of each. If you're a serious artist who enjoys manipulating type in ever more creative ways, this book will serve as an inspiration for your own work. And even if you simply dabble in art and appreciate the lovely ways in which typography and script can deliver a message, Type in Motion will be a source of great reading and viewing pleasure for you. --Kathleen Caster
Customer Reviews
Average Customer Review
Good addition to design knowledge, September 30, 2007
By
Ali Asad Jafri (Karachi, Pakistan)
This is book is an addition to the motion design workflow where you can get to know how to use typography in your day-to-day work related to broadcast and motion graphics animation. It certainly has good tips if you want to improve upon the area of typography usage in animation.
Not at all useful., November 29, 2006
By
Andi Rusu (Seattle)
Having seen Matt Woolman's "Moving Type", which is a great resource, I had hoped for similar and updated content in covering this design area. This is a very disappointing book as it seems it is a compendium of advertising for the motion design houses out there with very little to offer aside from screenshots of various projects. You are better off just visiting the websites of the companies covered for free with the added benefit of seeing QuickTimes of the TYPE IN MOTION.
Ok if for free, March 16, 2006
By
H.W. (San Francisco, CA United States)
I saw the first Type in Motion book, and it looked pretty interesting, so I bought the Type in Motion 2 because I thought all this cool stuff has happened between the first and second book. Well, the examples aren't that exciting and the layout of the book doesn't make them more so. If you're looking for inspiration, you won't find it here.
A great resource, December 14, 2005
By
Jeff Fisher (Portland OR USA)
Type in Motion 2 is the follow-up to Mark Woolman's original Type in Motion, the first book to present an overview of animated digital typography when it was published over six years ago. In this volume over 80 projects, from the most advanced studios around the world, are presented in a beautiful book bordering on sensory overload. Over 1300 images of animated typographic images from the Internet, film and television almost come jumping off the pages at the reader. With the sections "Identifying," "Informing," "Storytelling," "Traveling" and "Speculating," the author exhibits numerous projects specific to those topics - frame by frame in most cases - and explains what was needed by the client, the concept to be produced, the process of creation, and the end result. For a designer like myself, specializing in static graphic imagery, Type in Motion 2 is a great lesson in considering the option of potential movement in an image being creating, how that motion might be executed, what movements could be applied, and how the final imagery will impact the communication of the client's message. Those with experience in motion graphics, or desiring a career in the field, will find many examples of challenging concepts, incredible design solutions, and inspiring "eye-candy" in this book of innovative work. - Jeff Fisher, writer of bLog-oMotives and "Logo Notions" on CreativeLatitude.com
This book is missing a key component, August 29, 2003
By
Arthur S. Vibert (Northern California)
The title of this book is "Type in Motion," but it's missing just that - type in motion. In order for this book to be really useful, it should have a DVD or CD with image files that can be reviewed. Instead there is nothing but screen grabs, which is interesting but not especially helpful.
I wouldn't bother.
