Editorial Reviews
Product Description:Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.
Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.
New Sections and Completely Updated Chapters:
*Writing a corporate web site: T. Rowe Price
*Creating blogs and podcasts
*Web writing tips from usability experts
*Optimizing text for web search engines
*Defining the user with use cases and user scenarios
*Dealing with web editors
*Software for organizing and writing interactive media content
*Script formats for all types of multimedia and web projects
*Writing careers
*The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros
*The first-time glossary provides a quick-and-easy way to learn essential web writer lingo
*Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers
Customer Reviews
Average Customer Review
A broad overview, college-level textbook, September 16, 2007
By
Janice King (www.writinghightech.com)
As a broad overview of writing for web sites and interactive media products, this book covers all of the key topics (although briefly) for a student who wants to work in this field. The examples are extensive and well chosen, and often geared to the interests of young adults. But the book doesn't provide exercises or projects for learning specific skills. Readers will want to supplement this book with other resources that present detailed information on specific skills and techniques.
A Complete Guide for Writing for the Web, September 9, 2006
By
Lynda Felder (San Diego, CA USA)
Timothy Garrand speaks with authority about the many challenges of designing and writing interactive media for the web and other multimedia programs. Writing for Multimedia and the Web serves as a practical guide for writers in the throes of this demanding work. Good writing skills are not enough, as Garrand both shows and tells. His book is packed with writing tips, case studies, and examples of the formats and genres a multimedia writer might tackle, including:
* Storyboards, flowcharts, and other design documents that can be effective to help clients, marketing, and production teams understand a project
* Instructional, video, game and story scripts
* Web sites and kiosks for corporations, marketing, e-learning and museums
* Blogs, podcasts, portals and more...
The best part of Garrand's book is that he follows his own advice, with clear titles and subtitles, lots of indexing, chunked information, and clear-cut paths for quickly finding topics. It's amazing how easily you can scan through the nearly 500 pages of text and the jam-packed CD to get to what you need to know. Additional resources are available for those brave enough to attempt teaching this topic.
